PERSONALIZED DIGITAL BILLBOARDS
We used PayPal Beacon Technology, which recognizes customers through their PayPal app, to deliver personalized messages and offers.
6-SECOND CHECKOUT WITH VINE
To promote fast checkouts with the PayPal app,
we created ”The 6-second Checkout”.
We planned to ask customers to record Vines of their quick
PayPal checkouts and post them.
Then we’d choose the 10 best Vines each day and reimburse those customers
for their purchases.