For 6 and a half hours on a trading day,
the live ”Bell–to–Bell” event ran on some of the most popular financial sites.
Traders could ask questions in the banner.
Then get live answers from a Schwab Trading Specialist right in the banner.
Our team created a moderating system where we could vet each question,
then send the approved ones into our queue for the Trading Specialists to answer live.
During that one day, we generated 6 and a half hours of valuable video content.
In the end, the results blew past all of our expectations.
To help traders long after the live event ended, as well as to promote ”Bell–to–Bell”,
we continued to share the content on Schwab’s social sites.
We also created a special playlist for the content on Schwab’s YouTube channel.