Ripley's Believe it or Not

During a break from advertising, I was a Writer/Producer on a few Reality TV shows. While preparing for the first season of the new “Ripley’s”, I also created this launch campaign. Not only did this work help the show win its time slot during its first 8 weeks, it also reminded me how much I love the creative jolt of making ads. Soon after, I left reality and went back to advertising.